Teaching: classes, lectures and gamified simulations
Teaching at IESE
I make IESE’s mission my own by seeking to help in educating “leaders who strive to have a deep, positive and lasting impact on people, companies and society through professional excellence, integrity and spirit of service.
The importance of a relevant
and timely material
I believe that material should be relevant and timely. It is for this reason I have worked on writing a number of cases that I currently use in my classes. In particular, in the last three years I have written cases such as:
- Amado Tapachul (main topic: motivation and rewards)
- Eurofirms: decisiones difíciles” DPO 430 (Main topic: leadership, culture and values)
- Donaldo Alberto Gutiérrez, camarógrafo: El despido como solución a una actitud inaceptable DPO 411 (main topic: leadership styles)
- Suely: ¿adónde voy ahora? Desarrollo de una carrera” DPO 431 and Alex Lopez e Irene Fariñas (A) ¿Y yo hacia dónde tiro? DPO-397 Álex López e Irene Fariñas (B) ¿Y ahora qué? DPO-398 (main topic: career decisions)
- Revisiof of case Laia Bertran (A) (B) (C) DPO 140-141-142, and update of parts D y E de Laia Bertran (E) (F) DPO 401-402 (main topic: decisions in the face of adversity)
I find that cases take different forms, other than traditional written ones, namely: Movies, in which selected excerpts act as a “part” of the case. For instance, the Oscar winner “Departures” works very well in classroom settings, and the Starbucks video works well for distance learning modules. Experiences, such as the Dali Tower or the Culture Card Game, in which participants experience a situation and then reflect on what (and why) things developed as they did. Experiential activities, as for instance (still under development) the Icaria-M. Jose Pujol case together with the experiential at the IN-OUT hostel in Barcelona, which might work very well for executive education as well as other classroom programs. For these reasons I have developed Moreover, I have developed other materials such as simulations (“Las reglas del juego en la era digital” (pending copyright)), and exercises (INOUT Hostel: Maria Jose Pujol” Exercise DPOE 11; “Dimensiones de la vida” DPOE 14; Life Lines” DPOE 13 Developing Networks” DPOE 12)

Dubai Module for MBA’s and EMBA’s
At IESE MBA’s we seek to offer our students cutting edge learning opportunities, materials, and courses. One way for doing so is by offering them International Modules abroad, in World Areas in which they can learn and experience new ways of innovating and serving the market. One of these areas is the United Arab Emirates.
This course takes the students on a journey starting from the history and cultural foundations in the Middle East, through to its current innovation and sustainability opportunities, trends of human resources in the UAE, growth of entrepreneurship in the region and how growth has taken place in the vibrant metropolis of Dubai.
OBJECTIVES
of Dubai Module
- Get a flavor and understand the historic, cultural, socio-political, economic and business context for doing business in the Middle East.
- Learn about current innovation and sustainability opportunities in the Middles East.
- Develop an understanding of the trends of Human Resources in the United Arab Emirates (UAE).
- Understand how entrepreneurship has grown in the Middle East region.
- Get insights into how Dubai specifically has grown from a tourism and branding perspective.
CONTENT
- History and Foundation of Religious Values.
- Innovation and sustainability: opportunities in the Middle East.
- Trends of Human Resources in the UAE.
- Entrepreneurship in the Middle East Region with a focus on UAE.
- How has Dubai grown, tourism and branding of UAE.
METHODOLOGY
The course is structured as a multidisciplinary seminar in which several local professors and speakers introduce topics in history, human resources, finance, marketing, entrepreneurship and innovation. Classes are taught largely by local faculty, combined with guest-speakers from different sectors and complemented with different site-visits.
This allows for unique insights into the local day to day of doing business in the Middles East together with an expatriate perspective provided by interaction with some IESE alumni from among the extensive alumni network present in Dubai.